
Michaela Schierman of San
Ramon models the Baby Comfort Strap.
Photo: Patrick Tehan |
As a grocery store checker, Karen Alvarez did more than
scan bar codes. She watched toddlers teethe on germy
shopping-cart handles. She winced when they toppled out
of the carts.
So Alvarez, a Dublin mom of three, came up with the
Baby Comfort Strap. The strap is a simple contraption, a
padded cloth front attached to an adjustable nylon belt
that snaps behind a child when seated in a shopping
cart. The strap, which retails for $5.99-$9, limits a
kid’s mobility in the shopping cart.
But most carts come with safety belts, right?
‘‘No. 1, they’re inconsistent. No. 2, they’re filthy
or broken. And No. 3, they buckle in front, so older
kids can let themselves out,’’ explains Alvarez.
She recommends her invention for children ages 6
months through 2 years.
Alvarez, 35, who still works full time as a grocery
store merchandiser, has sold more than 10,000 of the
straps in the last couple of years. She recently
licensed the product to a manufacturer who intends to
distribute the strap in kids’ outlets nationwide. Sales
are projected at 100,000 this year.
Alvarez says she will measure her success a little
differently.
‘‘You know you’ve made it when statistics for
shopping cart safety improve.’’